A presence people recognise
Make your artist name and social pages feel like one brand, so new listeners know it is you.
Free Music Promotion Workshop
You finished the song. Why is nobody hearing it?
Uploading is the easy part. Getting the right people to find your music, stay for it and come back for the next one takes a plan. Join me for one evening and learn how to build it.
Every Wednesday
9:00 PM West Africa Time
Free online workshop
Save my free seat
Takes under a minute. No payment needed.
Picture the night you hit upload.
You spent weeks on the song. You rewrote the second verse twice. You played it for your friends and watched their faces. Then you posted it, refreshed the page, and waited.
A few likes came in, mostly from people who already know you. By the next morning, the numbers had barely moved. Nothing was wrong with the song. Nobody outside your circle knew it existed.
That is the gap this workshop is about. Talent gets a song made. A plan gets it heard.
Same song, different result
Two ways to release the same song
The music is identical. What changes is what you do around it.
Upload and hope
Simple illustration, not real data.
- Posts whenever there is time
- Content has no clear audience
- Ads feel like a mystery, so they are skipped
- Reach stays with people who already know you
Promote with a plan
Simple illustration, not real data.
- Posts on a rhythm you can keep up
- Content speaks to a specific kind of listener
- Facebook and Instagram ads used on purpose
- Reach grows beyond your own circle
What you'll explore
The path from upload to superfan
We go through each step in plain language, with things you can start doing the same week.
1
Your identity
A clear name, look and message people can remember.
2
Your content
Posts that give people a reason to stop scrolling.
3
Your audience
Finding and talking to people who suit your sound.
4
Your ads
How Facebook and Instagram ads fit into the picture.
5
Your fans
Turning one-time listeners into people who follow along.
What you'll walk away with
Make your music easier to discover
Practical ideas you can use on your own, with the time and budget you have now.
Content with a purpose
Think through what to post, why, and how to start real conversations with people who engage.
A clear view of ads
Understand how Facebook and Instagram ads can help your music reach a relevant audience.
Who should attend?
If you create music or build around it, this is for you.
You do not need a big following. You need to be ready to treat your music like it deserves to be heard.
Add your photo
Your host
I have worked on both sides of the music business.
I am David Diamond. I own a record label, so I know what it takes to get a song from the studio to a listener. I am also a tech entrepreneur who builds business systems and teaches people to use online tools to grow what they have made.
This workshop puts those two worlds together. I keep it simple and honest. No hype, no promises of overnight fame. Just clear steps you can try.
Record label owner
5,000+ students trained
2025 Tech Innovation Leader of the Year, Africa Beacon of ICT Awards
What people are saying
Encouragement from the community
“
Wow, I never realised how much I could do myself. I'm already building my social presence and engaging with other creators. Maybe I've been sitting on a gold mine.
“
Thanks for the tips. See you at the top.
“
I recommend this for every artist. Let's go.
Time check
What time does it start for you?
The next workshop
Quick answers
Is it really free?
Yes. Registering and attending costs nothing.
I only have a few followers. Is this still for me?
Yes. The session is built for artists at every stage, including people who are just getting started.
Do I need to spend money on ads to benefit?
No. Ads are one part of the session. Much of what we cover is about content, presence and audience, which you can work on today without a budget.
How do I join on the night?
Register using the form below, then join the WhatsApp group so you see updates and reminders.
Save your place
Join the free music promotion workshop
Complete the form below to sign up for the next session at 9:00 PM West Africa Time.
Stay connected
Join the workshop WhatsApp group
Meet other artists, ask questions before the session and catch every update in one place.
Join the WhatsApp Group