Latest posts

  • ChatGPT Ads Are Here. But the Bigger Story Is What Happens to E-commerce Next.

    ChatGPT Ads Are Here. A few years ago, if you wanted to buy a laptop, you probably did something like this: Open Google. Search for “best laptop under $1,000.” Open five or ten websites. Compare specifications. Watch a few YouTube videos. Read reviews. Visit an online store. Add the laptop to your cart. Then check…

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  • What Tariffs Can Teach Us About Building an AI-Ready Business

    What Tariffs Can Teach Us About Building an AI-Ready Business A tariff can change the economics of a business overnight. A product that was profitable yesterday can suddenly become difficult to sell today. A supplier that made sense six months ago may no longer be the best option. A warehouse in the wrong location can…

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  • Webhooks Explained: How E-commerce Businesses Can Connect Everything From One Place

    Webhooks Explained: How E-commerce Businesses Can Connect Everything From One Place Imagine you run an online store. A customer places an order. Now someone needs to: Check the payment. Update the order. Notify the warehouse. Send the customer a confirmation. Update the CRM. Record the sale. Send tracking information. And eventually ask the customer for…

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